Research-led
I use qualitative and behavioral evidence to understand where experiences break down and what users are actually trying to accomplish.
Raha Salimi
Product Designer
UX Researcher
Skills
Research, Design, Prototyping
A focused set of capabilities that support product discovery, interaction design, and polished UI systems.
UX RESERCH
Discovery, interviews, and synthesis to shape product direction.
FUNNEL ANALYSIS
Identifying friction points and conversion opportunities across the user journey.
USER TESTING
Qualitative research and usability testing to validate product decisions.
UX DESIGN
Interaction systems, flows, and structure for commerce and community products.
INFORMATION ARCHITECTURE
Structuring content and navigation to simplify complex experiences.
PRODUCT DISCOVERY
Framing problems, connecting user needs to goals, and defining solutions.
DATA-INFORMED DESIGN
Using behavioral signals and product data to inform design.
DESIGN SYSTEMS
Create scalable UI patterns for quality and efficiency.
UI DESIGN
Visual systems, component design, and polished product surfaces.
INTERACTION DESIGN
Creating intuitive flows and interactions that transform requirements into experiences.
JOURNEY MAPPING
Identify friction and opportunities across the product journey.
PROTOTYPING
Interactive flows and testable prototypes for product validation.
UX RESERCH
Discovery, interviews, and synthesis to shape product direction.
FUNNEL ANALYSIS
Identifying friction points and conversion opportunities across the user journey.
USER TESTING
Qualitative research and usability testing to validate product decisions.
UX DESIGN
Interaction systems, flows, and structure for commerce and community products.
INFORMATION ARCHITECTURE
Structuring content and navigation to simplify complex experiences.
PRODUCT DISCOVERY
Framing problems, connecting user needs to goals, and defining solutions.
DATA-INFORMED DESIGN
Using behavioral signals and product data to inform design.
DESIGN SYSTEMS
Create scalable UI patterns for quality and efficiency.
UI DESIGN
Visual systems, component design, and polished product surfaces.
INTERACTION DESIGN
Creating intuitive flows and interactions that transform requirements into experiences.
JOURNEY MAPPING
Identify friction and opportunities across the product journey.
PROTOTYPING
Interactive flows and testable prototypes for product validation.
bazargam
Increasing Purchase Completion by Redesigning the Journey
Using behavioral evidence to uncover friction across search, product selection, cart, and checkout.
castbox
Enhancing Community Engagement and Listener Interaction
Exploring why listeners engage, interact, and return to podcast communities.
What I Bring
Decisions Behind the Pixels
Research-led
I use qualitative and behavioral evidence to understand where experiences break down and what users are actually trying to accomplish.
Product-minded
I connect user problems with product constraints, business goals, and implementation realities instead of designing in isolation.
Detail-oriented
I care about the small interaction and visual decisions that make an experience feel coherent, predictable, and easy to use.
Collaborative
I work closely with engineers and stakeholders to turn design decisions into something that can actually ship.
selected Works
Other Products I've Designed
mirabIoT · AgriTech
Mirab was a UX Design project for an agricultural water-management system, where I structured complex operational workflows, role-based access, and information architecture for farmers and operators with varying levels of digital literacy.
ADIB-E-ESHGHEdTech · E-learning
A mobile-first, audio-led content platform for cultural and spiritual content. I redesigned its information architecture and core user flows around content discovery, following ongoing lessons, new episode access, and live radio.
PARSIPOSTLogistics · Shipping
A structured customer shipping experience covering the full shipment lifecycle, from rate estimation and order creation to payment, tracking and post-order management.
parsipostLogistics · Shipping
UI Design and UX writing for Parsi Post’s marketing website, focused on structuring and communicating logistics services clearly.
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